Alfa Romeo: Tradition and Innovation at the Heart of Automotives
Established in 1910 in Milan as Anonima Lombarda Fabbrica Automobili (ALFA), Alfa Romeo has embodied Italian excellence in the automotive sector. The arrival of entrepreneur Nicola Romeo in 1918 brought about the current name, marking the beginning of a new era for the brand.
The distinctive logo, merging the Visconti serpent and Milan’s red cross, symbolizes Alfa Romeo’s Milanese identity and historic legacy. From early models like the ALFA 24 HP, the company has shown unwavering dedication to quality, innovation, and performance.
Motorsports have bolstered the brand’s reputation, with significant victories such as the first world motor racing championship in 1925 with the P2 and successes in the first two Formula 1 World Championship editions in 1950 and 1951 with the Alfetta 158 and 159. These achievements solidified Alfa Romeo’s position in racing.
Alfa Romeo has consistently valued intensity, character, beauty, and style, combining technological innovation with Italian design. Legendary models such as the Giulietta, Giulia, and Spider "Duetto" reflect this philosophy, offering a perfect blend of sporty performance and stylistic refinement.
Today, Alfa Romeo continues its evolution by introducing advanced technologies and sustainable solutions. The transition to electrification does not compromise the brand’s tradition, maintaining its focus on driving pleasure and the unique experience every Alfa Romeo provides.
