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BMW M: Uncompromising Performance and Innovation
Since 1972, BMW M has epitomized excellence in motorsport and on the road. The division originated as BMW Motorsport GmbH, aiming to consolidate the brand's sporting activities. The first iconic model, the 1978 BMW M1, set new standards in design and performance. The distinctive blue, violet, and red stripes of the M logo represent the fusion of tradition and innovation. Today, BMW M continues to push boundaries, offering vehicles that combine luxury and dynamism.